Unilever will ditch the term “usual” from its beauty items and tone down product photo enhancing in a bid to burnish its diversity and inclusion credentials.
The FTSE a hundred company said its enhancing ban would reduce “all digital alterations to entire body condition, measurement, proportion and skin colour” from its advertising and marketing, while the word “usual” will be eliminated from at minimum two hundred items in a year.
The operator of the Dove personalized care brand name claimed the go was element of generate to create a “extra inclusive definition of natural beauty”.
The shake-up is the most up-to-date case in point of corporate giants dropping longstanding labels and practices in an try to show up extra ethical to a new technology of people.
Sunny Jain, Unilever’s head of natural beauty and personalized care items, said: “We know that getting rid of ‘normal’ from our items and packaging will not resolve the challenge on your own, but it is an important stage ahead.”
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