July 14, 2024


Imagination at work

Branded USB Sticks Vs Non-Branded USB Sticks

Branded USB Sticks Vs Non-Branded USB Sticks

More and more companies are starting to use branded USB sticks as a part of their advertising or marketing campaigns, or as giveaways for partners or employees.

At business events or conferences, preloading promotional digital data as well as the presentations themselves on these gadgets, wouldn’t make much sense if they aren’t branded with the company or sponsors logo. The additional costs of imprinting are minimal, and a branded USB memory stick will create a great opportunity to make your business more visible into the market.

Advantages of Branded USB Sticks

Branded USB sticks have much more value than they are actually worth because they are both functional and practical devices being very well perceived by their receivers.

Branded USB memory drives are far more efficient than most of other promotional materials and since they are both portable and functional, they will expose your brand to a larger audience.

A customised USB drive that is designed to represent your company and your company’s business values, will endorse your enterprise and increase the brand exposure. You can offer the customised sticks as giveaways or as a part of your marketing or PR campaigns. You can choose from a wide range of designs and models from the classic USB stick to the popular Twister USB and also some eco-friendly models that can be discretely engraved with your company’s logo.

Advantages of non-printed USB Sticks

Even if branded USB Sticks have a lot of undeniable advantages in promoting your brand, if your company deals with sensitive or classified information, you might want to think twice about branding the USB sticks that you use as giveaways for your partners or employees.

Banks, lawyers, auditors and other businesses that work with sensitive information usually avoid using branded USB memory sticks or any other branded devices such as laptops or cell phones and opt for more discrete models that are not so eye-catching.

In these companies, employees work with highly sensitive data and their branded storage devices may become a target for thieves.

The fear or reluctance for using branded USB flash drives can be understandable for certain types of companies, but there is still no denying of the high value and efficiency of these promotional items as marketing and advertising tools.

If you or your partners and employees deal with sensitive or valuable information, we highly recommend to consider the possibility of protecting the confidential digital data that is loaded on the USB flash drives. You can find a wide range of encryption applications especially designed for flash drives, as well as password protection programs designed to make your data safe and avoid any kind of information leak. In this way you can still promote your brand, while keeping your customers classified information safe.