martech

Think the martech landscape is big? Here’s the size of the software industry overall

Think the martech landscape is big? Here’s the size of the software industry overall

Think the martech landscape is big? Here’s the size of the software industry overall

Jannie Delucca October 17, 2022

In excess of the 11 many years that I’ve been publishing the martech landscape, as it mushroomed...

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Jannie Delucca October 15, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech....

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Jannie Delucca October 13, 2022

Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert...