June 22, 2024


Imagination at work

Bake Off stays on Channel 4 in new three-year deal

Channel four will continue to air the Great British Bake Off for another three many years immediately after the broadcaster signed a new deal with the show’s producers.

The agreement with Love Productions will also increase to Channel 4’s present bargains for Bake Off: An Additional Slice, Junior Bake Off, Bake Off: The Specialists, The Great Movie star Bake Off for Stand Up To Cancer and The Great Pottery Toss Down.

Previously this 12 months Aldi extended its sponsorship of the demonstrate and its spin-offs in a deal truly worth a claimed £4m. 

Ian Katz, Channel 4’s main content material officer, claimed: “We are thrilled that Channel four will continue to serve up Bake Off’s exclusive mix of warmth, humour and soggy bottoms for many years to appear. Bake Off is all about optimism, celebrating eccentricity and bringing the country alongside one another – specifically what a publicly owned Channel four is here to do.”

Richard McKerrow, main government of Love Productions, claimed the deal underlined a “mutual respect and partnership which enables us to deliver Bake Off to the widest audience possible”.

Bake Off is a single of Channel 4’s most well known reveals, with past year’s ultimate viewed by 11.5m people, profitable an audience share of just about 42pc.

This sequence is averaging 8.7m viewers an episode, generating it second only to Strictly Appear Dancing as the most well known unscripted demonstrate.

The cooking programme was first broadcast by the BBC in 2010 and ongoing for 7 sequence.

It moved to Channel four in 2017 immediately after its maker, the Sky-owned Love Productions, failed to concur a new deal with the BBC. The firm arrived in for criticism for getting Bake Off to the greatest bidder in a deal truly worth a claimed £25 a 12 months.  

The show’s greatest audience during its BBC era was 16m viewers in 2016.

Mel Giedroyc and Sue Perkins, who introduced the demonstrate on the BBC, did not make the go to Channel and claimed at the time: “We are not heading with the dough.”