September 26, 2023


Imagination at work

Dixons, PC World and Carphone Warehouse to disappear in Currys rebrand

The retailer has extra than doubled its on the net company during the pandemic next a boom in notebook profits as extra people today perform from household.

Alex Baldock, main executive, reported: “We want the consumer to associate Currys with almost everything to do with engineering.”

The Currys identify will seem on extra than 300 web pages, thirteen,000 team uniforms and extra than 300 shipping vans following the rebrand is completed.

Dixons Carphone will also modify its identify to Currys plc on the London inventory sector following its yearly shareholder conference in September.

Henry Curry started Curry Cycle, a bicycle-creating company, in Leicester in 1884 and afterwards branched into gramophones, toys and radios. It was renamed Currys and floated on the inventory sector in 1927. A decade afterwards, Charles Kalms opened the 1st Dixons pictures studio in Southend. The two merged in 1984 after Currys was obtained by Dixons Retail.

The transfer arrives following Reckitt Benckiser rebranded as Reckitt in March and Standard Daily life Aberdeen altered its identify to Abrdn final thirty day period.