Google Ads services are a great tool to drive measurable results for your business. It’s also a fairly complex platform that requires constant monitoring and adjustment to stay on top of the latest trends and best practices for advertising within Google. Though it may seem like a hefty investment of time and money, Google Ads offers numerous benefits for businesses of all sizes. If you’re still on the fence about whether or not you should work with an agency, read on to learn more about the benefits of partnering with one when it comes to managing your Google Ads account. Working with an agency can help you get the most out of your Google Ads account in several ways. Whether you have enough knowledge and access to manage your own campaign or need someone to double check everything before launching it, working with an agency will give you a huge advantage over other businesses also using Google Ads. Here are some reasons why you should work with an agency if you’re interested in doing so:
You’ll increase your ROI with Google Ads.
If you’re not familiar with ROI, it’s basically a way to measure the success of a particular investment. When it comes to Google Ads, you’ll want to aim for an ROI of at least 10, which is considered to be extremely high. For businesses with smaller budgets, it can be particularly difficult to reach this goal. Luckily, Google ads agency New York has seen just about every sort of campaign there is, so they have a good idea of what will work, what won’t, and what you should avoid at all costs.
You’ll save time with a Google Ads agency.
If you’re managing your Google Ads account all on your own, it’s likely you’re already spending a decent amount of time on it each week. In fact, most Google Ads account managers recommend spending at least one hour per week on Google Ads. If you’re already spending that much time on it, though, hiring a digital marketing agency in New York to take care of your account can be a huge help. When you work with an agency, you’ll be able to hand off your account to the specialists who will make sure your campaign is set up correctly and drive the best possible results. You won’t need to worry about doing it all on your own and will be able to focus your time and energy on other things.
Your ads will be more effective with an agency.
Google Ads agencies know the ins and outs of Google Ads and will be able to make sure your ads are as effective as possible. Because agencies have a large number of clients, they’re able to do a Google ads audit, test and implement different strategies with different clients to see what works best. If your ads aren’t driving the results you’re hoping for, an agency will be able to figure out why and make the necessary adjustments.
An agency can help you build a brand with Google Ads.
Brands are important for all businesses, but particularly for eCommerce businesses where shoppers may not have any previous experience with your company. Having strong branding can help you increase conversions by giving potential customers a clear idea of what your business is all about. When you work with an agency, they can help make sure your ads are clear, concise, and consistent with your branding. The specialists on your account will be able to help you create ads that hit the perfect tone that resonates with your ideal customers.
A Google Ads Agency will constantly monitor and adjust your campaigns.
If you’re managing your Google Ads account on your own, you’ll need to monitor your campaigns and make adjustments as needed. This can be time-consuming, and on occasion, you may miss something that needs to be addressed. When you work with an agency, they’ll be able to constantly monitor your campaigns and proactively make changes as they become necessary. This can help to increase your overall ROI and reduce the amount of time you need to spend managing your account.
Google Ads is a powerful tool that can help you reach more customers and increase sales. If you’re interested in using it, but you’re not sure if you should manage it on your own or with the help of an agency, the benefits listed above should help you decide. Working with a Google Ads agency can help you to improve your ads, increase your conversion rate, and save you time by managing your account for you. And when you consider how many businesses use Google Ads, it makes sense to hire an agency to take care of this for you.