May 27, 2024


Imagination at work

INI Farms expands export basket to include grapes, mangoes

INI Farms Pvt Ltd — a massive exporter of banana and pomegranates — has expanded its item portfolio with seasonal fruits like grapes, mangoes and oranges, and is eyeing more recent markets in China and Australia.

INI Farms, which has focused a five-fold revenue progress by 2025-2026 fiscl at ₹1,000 crore, exports to Europe, West Asia and South-East Asia less than the Kimaye brand and expects to shut the present fiscal with revenue of shut to ₹200 crore.

“We have developed a pipeline from the farms to the stores globally. We believe that that we can drive far more merchandise now,” reported Pankaj Khandelwal, Chairman and Controlling Director. The firm began exports of grapes this year and is also on mangoes in the present period.

“We exported 4 different kinds of grapes from India this year, which we will extend significantly heading ahead,” Khandelwal reported. INI Farms will be sourcing grapes from farmers in the critical making regions of Nashik and Sangli in Maharashtra.

Newer geographies

In addition to the current markets, INI Farms will be focussing on China and Australia, the two new markets that have opened up for Indian grapes. “As considerably as China is involved, we have a logistics gain when compared to other grape producers these as South Africa and Chile. It is challenging to evaluate the market place appropriate now simply because it has just opened up. From in general market place dimension, it must be quite massive,” he reported.

INI Farms has been performing with farmers and farmer producer organisations setting up a source chain for these new seasonal fruits like mangoes, grapes and oranges. “For mangoes, we are focusing largely on the exportable kinds these as Alphonso, Kesar, Banganapalli and Safeda,” he reported. The firm will be introducing oranges in the domestic market place this year on a demo foundation.

INI Farms, which earns about 85 for each cent of its revenues from the export market place, bore the brunt of Covid lockdown on its operations. When most of the items are back to typical at the operational amount, the firm nonetheless faces worries on the disruption in logistics. “There is nonetheless no clarity and it may acquire a few to six months to take care of, but increase in logistic expenditures is hurting us,” he reported.