May 22, 2024


Imagination at work

Lego profits soar as parents seek solution for bored kids

A developed-up craze for Lego sets during lockdown has sent growth at the Danish toy maker surging to a five-year significant.

Additional grown ups are acquiring themselves bigger and more intricate Lego sets amid a look for for hobbies even though stores, pubs and eating places are shut. A detailed Lamborghini auto is among the most effective-providing products.

On the net profits have been also boosted as shops around the world have been compelled to close and parents sought to entertain children stuck at house.

Running earnings rose 19pc to 12.9bn Danish kroner (£1.5bn) last year even though revenues climbed 13pc to forty three.7bn kroner (£5bn). Client profits jumped by a lot more than a fifth.

Lego was also boosted by its new Tremendous Mario sets, which blend actual physical bricks with digital video games.

The firm ideas to ramp up investment in identical products and solutions this year, including this month’s release of Vidiyo – a tie-up with Common Tunes that enables children to make their personal audio video clips with special consequences and filters.