October 4, 2023


Imagination at work

LPL Financial Celebrates 30 Years of Advisory Innovation

The launch of the Strategic Asset Administration System put LPL and its advisors at the forefront of the innovative change to price-based mostly expert services

CHARLOTTE, N.C., Dec. 01, 2021 (Globe NEWSWIRE) — LPL Money LLC (Nasdaq:LPLA) today announced the 30th anniversary of its Strategic Asset Administration (SAM) advisory platform, a single of the 1st-ever, fully price-based mostly platforms in the financial expert services business. The platform paved the way for the firm’s ongoing advisory innovation. Nowadays, LPL serves virtually $600 billion in advisory assets, including virtually $300 billion of assets in SAM, and the company is a leading custodian to RIAs, institutional packages and independent advisors, supporting the shipping and delivery of personalised financial suggestions**.

The idea for SAM grew out of ideas and suggestions from LPL advisors who expressed their need for a platform that could dwelling many mutual cash beneath a single account and allow them to cost clients an once-a-year price alternatively than commissions. The platform introduced in 1991 and was extensively embraced by LPL advisors. It accrued $5 billion in assets in just a several several years, driving escalating differentiation for LPL and the firm’s ability to shape the long run of suggestions.

“With the introduction of the SAM platform 30 several years ago, LPL and our advisors have been at the forefront of a innovative change, leading the business to a additional personalised way of presenting financial suggestions,” mentioned Rob Pettman, LPL govt vice president, Prosperity Administration. “Today, we preserve our commitment to advisor partnership, advisory innovation and leading into the long run of suggestions. Our objective is to equip our RIAs, institutional packages and independent advisors with the industry’s most assorted and persuasive suite of prosperity administration options, supplying them the ability to differentiate their techniques and supply excellent service to their clients. As we look in advance at 2022, we will showcase more innovation that offers our advisors additional alternative, comfort and manage.”

About LPL Money
LPL Money (Nasdaq: LPLA) was launched on the theory that the company really should do the job for the advisor, and not the other way all-around. Nowadays, LPL is a chief* in the marketplaces we provide, supporting additional than 19,000 financial advisors, 800 establishment-based mostly investment packages and 450 independent RIA companies nationwide. We are steadfast in our commitment to the advisor-centered product and the belief that Americans have earned obtain to personalised guidance from a financial advisor. At LPL, independence indicates that advisors have the freedom they have earned to opt for the small business product, expert services, and engineering means that allow them to operate their great observe. And they have the freedom to control their shopper associations, for the reason that they know their clients most effective. Merely put, we get treatment of our advisors, so they can get treatment of their clients.

*Prime RIA custodian (Cerulli Associates, 2019 U.S. RIA Market Report) No. one Impartial Broker-Dealer in the U.S (Based on overall revenues, Money Organizing journal 1996-2021) No. one supplier of 3rd-bash brokerage expert services to financial institutions and credit history unions (2020-2021 Kehrer Bielan Investigate & Consulting Once-a-year TPM Report) Fortune 500 as of June 2021

**Data as of ten/31/21.

There is no assurance that Strategic Asset Administration accounts are appropriate for all buyers or will yield good outcomes. The buy of certain securities will be demanded to impact some of the methods. Investing entails pitfalls including possible loss of principal.

Securities and advisory expert services offered via LPL Money LLC, an SEC-registered broker-vendor and investment advisor. Member FINRA/SIPC.

Through this conversation, the terms “financial advisors” and “advisors” are employed to refer to registered representatives and/or investment advisor representatives affiliated with LPL Money LLC. We routinely disclose details that may possibly be crucial to shareholders in the “Investor Relations” or “Press Releases” section of our web page.

Connect with Us!




Media Make contact with:
Lauren Hoyt-Williams
(980) 321-1232
[email protected]