December 3, 2022


Imagination at work

LVMH hits pause button on Rihanna’s fashion brand

Louis Vuitton owner LVMH and audio star Rihanna have agreed to suspend her vogue line Fenty considerably less than two many years just after its launch, the French luxurious goods giant stated on Wednesday.

LVMH stated in a assertion that Fenty’s ready to wear exercise, based mostly in Paris, would be “put on maintain” pending superior problems – a uncommon setback for the luxurious group, which has weathered the coronavirus disaster superior than most rivals.

The R&B singer and LVMH introduced the Fenty vogue manufacturer in Might 2019, only the next time the French group had set a label up from scratch as it looked to tap soaring demand from customers for luxurious celeb collaborations.

LVMH did not elaborate on the good reasons for hitting the pause button but just after a massive launch and debut assortment, the manufacturer saved a reduced profile and by no means adopted up with big advertising and marketing gatherings, even just before the Covid-19 disaster.

Trade publication WWD, which first noted news that the label was becoming suspended, stated on Wednesday that a skeleton employees remained at the Paris headquarters to wind down remaining functions.

Questioned about the vogue undertaking throughout the group’s 3rd quarter earnings call past Oct, LVMH’s finance chief Jean-Jacques Guiony known as it “a function in progress”. “We are continue to in a launching stage, and we have to determine out particularly what is the correct present” Guiony stated. “It truly is not something that is simple.”

LVMH also stated on Wednesday that non-public fairness fund L Catterton, which is connected to the group, had taken a stake in Savage X Fenty, Rihanna’s lingerie line.

“LVMH and Rihanna reaffirm their ambition to focus on the growth and the extensive-time period growth of Fenty ecosystem focusing on cosmetics, skincare and lingerie,” it included.