Peloton has axed its advertising and marketing campaign starring the actor who played Mr Big in Sexual intercourse And The Town pursuing accusations of sexual assault.
Chris Noth has claimed promises produced versus him by two women a lot more than a decade aside were being “categorically phony”.
His character was killed off in the debut episode of the Sexual intercourse And The Town spin-off sequence And Just Like That … soon after finishing a Peloton spinning class.
Noth, sixty seven, teamed up with the workout firm pursuing his character’s controversial demise, appearing in an advert for the conditioning manufacturer narrated and produced by actor Ryan Reynolds.
Having said that, just times soon after its release, Peloton eradicated its campaign from social media in the wake of the allegations.
“Just about every single sexual assault accusation ought to be taken seriously. We were being unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot,” a spokesman claimed.
“As we request to understand a lot more, we have stopped advertising and marketing this video and archived similar social posts.”