April 20, 2024


Imagination at work

Older Voters Dominate German Politics, but Now the Young Are Fighting Back

BERLIN—One of the best marketing campaign topics in Germany’s countrywide elections is something that is a distant desire for the country’s young voters: pensions.

Older voters have very long had a deciding impact on elections in Germany. As the growing older region grows even older—the around-60 now make up two-thirds of the voters, according to the government—they are starting to be the important concentrate on of political parties’ messages, something a new cadre of politically savvy influencers is hoping to adjust.