December 6, 2023


Imagination at work

Sony joins race to develop electric cars

Apple has been investigating means to enter the current market, even though China’s Xiaomi and Huawei are also looking to establish their personal vehicles.

Other tech corporations have struggled, on the other hand. Google’s driverless motor vehicle spin-off Waymo has mentioned it does not approach to manufacture its personal automobiles, even though Dyson scrapped ideas to establish an electric automobile.

Sony first unveiled a prototype automobile two several years back, and started screening it in December 2020 on European roadways.

It enables motorists to use their personal seems this kind of as new music or speech when accelerating and slowing down to switch the common sound of petrol-run engines. 

Sony is also screening 5G connections on its automobiles, which it mentioned could permit them to be driven remotely.

Shares in Sony rose much more than 4pc in Tokyo adhering to the announcement, reflecting the insatiable demand from customers for electric motor vehicle stocks.

Sony has a lengthy background of diving into jobs that wrestle to achieve traction, this kind of as the Betamax video, Aibo robots and its MiniDisc new music structure that was rapidly rendered out of date by MP3 players.

On the other hand, the business was a leader in specialist video in the eighties with the Betacam and Hi8 formats, even though its Trinitron televisions had been lengthy viewed as the most effective on the current market.