South, who invested his teen many years as an ocean lifeguard at Tower 68 in
In deciding on a name for their new practice, South and the group acknowledged the parallels between lifeguards and money industry experts. He said, “As a previous lifeguard, no a person realized that seashore as properly as I did. It was my career to shield men and women and keep them from harm’s way. That’s what we do as advisors—we just take care of our shoppers and do what’s appropriate for their money futures.”
After considerable investigate and owing diligence, the group turned to LPL to support elevate the customer practical experience and just take their practice to the subsequent degree. “LPL presents our shoppers with an incredibly robust on the internet practical experience. The simplified, intuitive technologies presents shoppers the tools and means they need to have to be able to see their entire portfolio and quickly add information,” South said. “My group also thinks that LPL’s trading system is 2nd to none. We can handle trades with finish objectivity, allowing for us to set our clients’ greatest passions at the forefront of almost everything we do.”
Committed help from LPL Strategic Wealth Services
“We’re also thrilled about the depth of focused help delivered by the SWS design,” South said. “We’ve designed excellent relationships with LPL’s SWS employees, who we consider an extended portion of our group, and they present strategic coaching and knowledge in regions that are not my core competencies.”
In addition to obtaining entry to LPL’s built-in prosperity administration system and innovative means necessary to operate a thriving practice, SWS teams also obtain an additional layer of ongoing, personalized help for daily operations and extended-time period business enterprise administration. From the quite starting, SWS bridges the changeover to independence by offering focused launch help, which include true estate make-out, model enhancement, technologies set up and HR providers. After the changeover, the benefit of the SWS design shifts to the ongoing strategic, administrative, marketing and advertising and CFO help that allows advisors to continue to be centered on the enduring requirements of their shoppers, lifestyle and evolution of their practice.
“I can not pressure sufficient the pleasure derived from improving our practice and generating differentiated activities for our shoppers. Their happiness and money wellbeing are what is most vital,” South said.
Discover extra about Tower 68. Read through about other firms that just lately joined LPL in the
Advisors, find an LPL business enterprise enhancement representative near you.
About
*Primarily based on prior business enterprise and signifies assets that would have been custodied at
**Major RIA custodian (
Securities and advisory providers available as a result of
In the course of this conversation, the terms “financial advisors” and “advisors” are utilised to refer to registered associates and/or expenditure advisor associates affiliated with
Tower 68
Hook up with Us!
https://www.linkedin.com/company/lpl-money
https://www.fb.com/LPLFinancialLLC
https://www.youtube.com/user/lplfinancialllc
Media Speak to:
[email protected]

![]()
Supply: LPL Financial Holdings, Inc.
